{"product_id":"mens-shampoo","title":"Men's Shampoo — Clarifies Without Drying Out","description":"\u003cp\u003e\u003cstrong\u003eGeneric 3-in-1?\u003c\/strong\u003e That's why your scalp itches. The ASCENDIO Men's Shampoo cuts through grease and styling product without nuking natural oils.\u003c\/p\u003e\n\u003ch3\u003eKey benefits\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eClarifies without stripping\u003c\/li\u003e\n\u003cli\u003eRemoves grease, sweat, hard-water residue and styling buildup\u003c\/li\u003e\n\u003cli\u003eSoothes itchy scalp\u003c\/li\u003e\n\u003cli\u003eDaily-use, color-safe\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow to use\u003c\/h3\u003e\n\u003col\u003e\n\u003cli\u003eWet hair thoroughly\u003c\/li\u003e\n\u003cli\u003ePump a quarter-sized amount and lather in your hands\u003c\/li\u003e\n\u003cli\u003eMassage into scalp for 30 seconds\u003c\/li\u003e\n\u003cli\u003eRinse and follow with conditioner\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp\u003ePair with our \u003ca href=\"\/products\/daily-repair-conditioner\"\u003eDaily Repair Conditioner\u003c\/a\u003e or \u003ca href=\"\/products\/daily-curl-conditioner\"\u003eDaily Curl Conditioner\u003c\/a\u003e.\u003c\/p\u003e\n\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eColor-safe?\u003c\/strong\u003e\u003cbr\u003eYes — sulfate-free.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDaily?\u003c\/strong\u003e\u003cbr\u003eYes — every 1–2 days.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDandruff?\u003c\/strong\u003e\u003cbr\u003eYes — reduces flaking.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDry scalp?\u003c\/strong\u003e\u003cbr\u003eNo — won't strip oils.\u003c\/p\u003e\n\u003cscript type=\"application\/ld+json\"\u003e{\"@context\":\"https:\/\/schema.org\",\"@type\":\"FAQPage\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"Will men's shampoo strip hair color?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"No — sulfate-free formula safe for color-treated hair.\"}},{\"@type\":\"Question\",\"name\":\"Can I use men's shampoo daily?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Yes — gentle enough for everyday use. Most men shampoo every 1 to 2 days.\"}},{\"@type\":\"Question\",\"name\":\"Does the shampoo help with dandruff?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Yes — clarifies the scalp and reduces flaking.\"}},{\"@type\":\"Question\",\"name\":\"Will the shampoo dry out my scalp?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"No — designed to clean without stripping the natural oils.\"}}]}\u003c\/script\u003e\n\u003cscript type=\"application\/ld+json\"\u003e{\"@context\":\"https:\/\/schema.org\",\"@type\":\"HowTo\",\"name\":\"How to Wash Hair Properly for Men\",\"description\":\"30-second shower routine for daily hair washing using a clarifying men's shampoo.\",\"totalTime\":\"PT30S\",\"step\":[{\"@type\":\"HowToStep\",\"position\":1,\"name\":\"Wet hair\",\"text\":\"Wet hair thoroughly in the shower.\"},{\"@type\":\"HowToStep\",\"position\":2,\"name\":\"Lather\",\"text\":\"Pump a quarter-sized amount and lather in your hands.\"},{\"@type\":\"HowToStep\",\"position\":3,\"name\":\"Massage scalp\",\"text\":\"Massage into scalp for 30 seconds.\"},{\"@type\":\"HowToStep\",\"position\":4,\"name\":\"Rinse and condition\",\"text\":\"Rinse thoroughly and follow with conditioner.\"}]}\u003c\/script\u003e\n\u003cp\u003e\u003csmall\u003e\u003cem\u003eReviewed by the ASCENDIO product team. Last updated 5 May 2026.\u003c\/em\u003e\u003c\/small\u003e\u003c\/p\u003e\n\u003chr\u003e\n\u003cp\u003e\u003cstrong\u003eWhy shop ASCENDIO?\u003c\/strong\u003e ✓ Fast \u0026amp; tracked shipping ✓ Secure SSL checkout ✓ Real customer support ✓ Quality-tested before it ships\u003c\/p\u003e","brand":"ASCENDIO","offers":[{"title":"Default Title","offer_id":53124483186982,"sku":"ASC-HAIR-SHP-250ML","price":32.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1011\/1225\/0662\/files\/94708-BLNK-SS-05-07-SMP.webp?v=1777463080","url":"https:\/\/ascendioshop.com\/products\/mens-shampoo","provider":"ASCENDIO","version":"1.0","type":"link"}