{"title":"Beard","description":"\u003cp\u003ePremium beard care essentials. Keep your beard soft, clean, and well-groomed with our all-natural beard oils and foaming washes.\u003c\/p\u003e","products":[{"product_id":"foaming-beard-wash","title":"Foaming Beard Wash — Daily Cleanser for Beards \u0026 Skin","description":"\u003cp\u003e\u003cstrong\u003eBodywash on your beard? You're stripping it dry.\u003c\/strong\u003e The ASCENDIO Foaming Beard Wash is a daily-use cleanser for beard AND the skin underneath.\u003c\/p\u003e\n\u003ch3\u003eKey benefits\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eCleans beard without stripping natural oils\u003c\/li\u003e\n\u003cli\u003eReduces beard itch, dandruff and flaking\u003c\/li\u003e\n\u003cli\u003eFoaming pump — even coverage\u003c\/li\u003e\n\u003cli\u003eWorks on the face beneath the beard\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow to use\u003c\/h3\u003e\n\u003col\u003e\n\u003cli\u003eWet beard thoroughly in the shower\u003c\/li\u003e\n\u003cli\u003ePump a quarter-sized amount of foam into your hand\u003c\/li\u003e\n\u003cli\u003eMassage through beard and into the skin underneath\u003c\/li\u003e\n\u003cli\u003eRinse thoroughly\u003c\/li\u003e\n\u003cli\u003eFollow with our \u003ca href=\"\/products\/beard-oil\"\u003eBeard Oil\u003c\/a\u003e\n\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eDaily use?\u003c\/strong\u003e\u003cbr\u003eYes — sulfate-free.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWill it dry skin?\u003c\/strong\u003e\u003cbr\u003eNo — keeps skin oils intact.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow much?\u003c\/strong\u003e\u003cbr\u003eOne pump short, two for full beards.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFace wash too?\u003c\/strong\u003e\u003cbr\u003eYes — gentle enough.\u003c\/p\u003e\n\u003cscript type=\"application\/ld+json\"\u003e{\"@context\":\"https:\/\/schema.org\",\"@type\":\"FAQPage\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"Can I use foaming beard wash daily?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Yes — sulfate-free formula won't strip natural oils.\"}},{\"@type\":\"Question\",\"name\":\"Will beard wash dry out the skin underneath?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"No — it cleans without stripping. Most men report less itch within a week.\"}},{\"@type\":\"Question\",\"name\":\"How much beard wash should I use?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"One pump for short beards, two for full beards.\"}},{\"@type\":\"Question\",\"name\":\"Can I use beard wash as face wash too?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Yes — gentle enough for daily face cleansing.\"}}]}\u003c\/script\u003e\n\u003cscript type=\"application\/ld+json\"\u003e{\"@context\":\"https:\/\/schema.org\",\"@type\":\"HowTo\",\"name\":\"How to Wash a Beard Properly\",\"description\":\"Daily beard washing routine that cleans facial hair and the skin underneath without stripping natural oils.\",\"step\":[{\"@type\":\"HowToStep\",\"position\":1,\"name\":\"Wet beard\",\"text\":\"Wet beard thoroughly in the shower.\"},{\"@type\":\"HowToStep\",\"position\":2,\"name\":\"Pump foam\",\"text\":\"Pump a quarter-sized amount of foam into your hand.\"},{\"@type\":\"HowToStep\",\"position\":3,\"name\":\"Massage in\",\"text\":\"Massage through beard and into the skin underneath.\"},{\"@type\":\"HowToStep\",\"position\":4,\"name\":\"Rinse\",\"text\":\"Rinse thoroughly.\"},{\"@type\":\"HowToStep\",\"position\":5,\"name\":\"Apply oil\",\"text\":\"Towel-dry, then follow with beard oil.\"}]}\u003c\/script\u003e\n\u003cp\u003e\u003csmall\u003e\u003cem\u003eReviewed by the ASCENDIO product team. Last updated 5 May 2026.\u003c\/em\u003e\u003c\/small\u003e\u003c\/p\u003e\n\u003chr\u003e\n\u003cp\u003e\u003cstrong\u003eWhy shop ASCENDIO?\u003c\/strong\u003e ✓ Fast \u0026amp; tracked shipping ✓ Secure SSL checkout ✓ Real customer support ✓ Quality-tested before it ships\u003c\/p\u003e","brand":"ASCENDIO","offers":[{"title":"Default Title","offer_id":53045472362790,"sku":"ASC-BRD-WSH-100ML","price":16.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1011\/1225\/0662\/files\/94708-BLNK-FE-05-07-WSH.webp?v=1776276947"},{"product_id":"beard-oil","title":"Beard Oil — Softens, Tames \u0026 Stops the Itch","description":"\u003cp\u003e\u003cstrong\u003eWiry, itchy beard?\u003c\/strong\u003e The ASCENDIO Beard Oil hydrates the skin underneath, tames coarse hair, and turns your beard from a chore into a feature.\u003c\/p\u003e\n\u003ch3\u003eKey benefits\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eStops beard itch and dandruff at the source\u003c\/li\u003e\n\u003cli\u003eSoftens coarse hair\u003c\/li\u003e\n\u003cli\u003eTames flyaways\u003c\/li\u003e\n\u003cli\u003eConditions skin underneath\u003c\/li\u003e\n\u003cli\u003eLightweight oil\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow to use\u003c\/h3\u003e\n\u003col\u003e\n\u003cli\u003eAfter showering, towel-dry beard\u003c\/li\u003e\n\u003cli\u003eDrop 3–5 drops into your palm\u003c\/li\u003e\n\u003cli\u003eRub between hands and work through beard down to skin\u003c\/li\u003e\n\u003cli\u003eComb through to distribute\u003c\/li\u003e\n\u003cli\u003eUse daily\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp\u003ePair with our \u003ca href=\"\/products\/foaming-beard-wash\"\u003eFoaming Beard Wash\u003c\/a\u003e.\u003c\/p\u003e\n\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eHow often?\u003c\/strong\u003e\u003cbr\u003eDaily, after showering.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eClog pores?\u003c\/strong\u003e\u003cbr\u003eNo — non-comedogenic.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBottle lasts?\u003c\/strong\u003e\u003cbr\u003e2–3 months.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFaster beard growth?\u003c\/strong\u003e\u003cbr\u003eNo, but better skin environment.\u003c\/p\u003e\n\u003cscript type=\"application\/ld+json\"\u003e{\"@context\":\"https:\/\/schema.org\",\"@type\":\"FAQPage\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"How often should I apply beard oil?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Daily, after showering, while beard is slightly damp.\"}},{\"@type\":\"Question\",\"name\":\"Will beard oil clog my pores?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"No — non-comedogenic blend safe for facial skin.\"}},{\"@type\":\"Question\",\"name\":\"How long does a 30ml bottle of beard oil last?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"30ml lasts 2 to 3 months for most beard sizes.\"}},{\"@type\":\"Question\",\"name\":\"Does beard oil make beards grow faster?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Beard oil doesn't grow new hair, but it improves the skin environment underneath.\"}}]}\u003c\/script\u003e\n\u003cscript type=\"application\/ld+json\"\u003e{\"@context\":\"https:\/\/schema.org\",\"@type\":\"HowTo\",\"name\":\"How to Apply Beard Oil\",\"description\":\"Daily routine for applying beard oil to soften beard hair, stop itch, and condition the skin underneath.\",\"step\":[{\"@type\":\"HowToStep\",\"position\":1,\"name\":\"Towel-dry\",\"text\":\"After showering, towel-dry the beard so it's damp not wet.\"},{\"@type\":\"HowToStep\",\"position\":2,\"name\":\"Dispense oil\",\"text\":\"Drop 3 to 5 drops of beard oil into your palm.\"},{\"@type\":\"HowToStep\",\"position\":3,\"name\":\"Work through beard\",\"text\":\"Rub between hands and work through beard down to the skin.\"},{\"@type\":\"HowToStep\",\"position\":4,\"name\":\"Comb\",\"text\":\"Comb through to distribute evenly.\"},{\"@type\":\"HowToStep\",\"position\":5,\"name\":\"Repeat daily\",\"text\":\"Use daily for soft, itch-free beard.\"}]}\u003c\/script\u003e\n\u003cp\u003e\u003csmall\u003e\u003cem\u003eReviewed by the ASCENDIO product team. Last updated 5 May 2026.\u003c\/em\u003e\u003c\/small\u003e\u003c\/p\u003e\n\u003chr\u003e\n\u003cp\u003e\u003cstrong\u003eWhy shop ASCENDIO?\u003c\/strong\u003e ✓ Fast \u0026amp; tracked shipping ✓ Secure SSL checkout ✓ Real customer support ✓ Quality-tested before it ships\u003c\/p\u003e","brand":"ASCENDIO","offers":[{"title":"Default Title","offer_id":53045497266470,"sku":"ASC-BRD-OIL-30ML","price":19.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1011\/1225\/0662\/files\/94708-BLNK-FE-05-07-BL-BIO1.webp?v=1776276971"},{"product_id":"hemp-infused-beard-growth-oil-unscented","title":"Hemp Beard Growth Oil for Men — Unscented","description":"\u003cp\u003e\u003cstrong\u003eFuller, healthier-looking facial hair.\u003c\/strong\u003e A hemp-infused beard oil that nourishes the hair and the skin underneath to support thicker, softer growth. Completely unscented, so it layers with anything.\u003c\/p\u003e\u003ch3\u003eKey benefits\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eHemp oil conditions beard and skin to support growth\u003c\/li\u003e\n\u003cli\u003eTames frizz and softens coarse hair\u003c\/li\u003e\n\u003cli\u003eFast-absorbing and never greasy\u003c\/li\u003e\n\u003cli\u003eFragrance-free - ideal for sensitive skin\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eHow to use\u003c\/h3\u003e\u003col\u003e\n\u003cli\u003eApply a few drops to your palm.\u003c\/li\u003e\n\u003cli\u003eMassage through your beard, down to the skin.\u003c\/li\u003e\n\u003cli\u003eUse daily, morning or night, for best results.\u003c\/li\u003e\n\u003c\/ol\u003e\u003cp\u003eStack with our \u003ca href=\"\/products\/beard-butter\"\u003eBeard Butter\u003c\/a\u003e and \u003ca href=\"\/products\/foaming-beard-wash\"\u003eFoaming Beard Wash\u003c\/a\u003e for a complete beard routine.\u003c\/p\u003e\u003cp\u003e\u003cem\u003ePatch test before first use.\u003c\/em\u003e\u003c\/p\u003e","brand":"ASCENDIO","offers":[{"title":"Default Title","offer_id":53299595149606,"sku":"94708-BLNK-FE-05-07-BGO-BGO1","price":20.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1011\/1225\/0662\/files\/94708-BLNK-FE-05-07-BGO-BGO1.webp?v=1780587165"},{"product_id":"beard-butter","title":"Beard Butter for Men — Softening Leave-In Conditioner","description":"\u003cp\u003e\u003cstrong\u003eA fuller, softer beard — no grease.\u003c\/strong\u003e A shea butter balm that conditions and tames your beard while it moisturizes the skin underneath. Adds volume and a healthy look without weighing hair down.\u003c\/p\u003e\u003ch3\u003eKey benefits\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eShea butter locks in moisture for all-day softness\u003c\/li\u003e\n\u003cli\u003eNon-greasy hold that adds fullness, not weight\u003c\/li\u003e\n\u003cli\u003eConditions beard and the skin beneath it\u003c\/li\u003e\n\u003cli\u003eHelps prevent itch, irritation and dryness\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eHow to use\u003c\/h3\u003e\u003col\u003e\n\u003cli\u003eScoop a dime-sized amount and rub between palms.\u003c\/li\u003e\n\u003cli\u003eWork through your beard, down to the skin and roots.\u003c\/li\u003e\n\u003cli\u003eShape as desired — use daily for a softer beard.\u003c\/li\u003e\n\u003c\/ol\u003e\u003cp\u003eStack with our \u003ca href=\"\/products\/beard-oil\"\u003eBeard Oil\u003c\/a\u003e and \u003ca href=\"\/products\/foaming-beard-wash\"\u003eFoaming Beard Wash\u003c\/a\u003e for a full beard routine.\u003c\/p\u003e\u003cp\u003e\u003cem\u003ePatch test before first use.\u003c\/em\u003e\u003c\/p\u003e","brand":"ASCENDIO","offers":[{"title":"Default Title","offer_id":53299595215142,"sku":"94708-BLNK-FE-05-07-BTT","price":20.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1011\/1225\/0662\/files\/94708-BLNK-FE-05-07-BTT.webp?v=1780587231"}],"url":"https:\/\/ascendioshop.com\/collections\/beard.oembed","provider":"ASCENDIO","version":"1.0","type":"link"}